Doug Beeferman
Sift Science

Doug is a software engineer at Sift Science, formerly at Google and Lycos. His focus throughout his career has been applications that analyze logs of user activity such as search and web logs. He is also interested in text and speech processing.
This talk will explore some of the joys and pitfalls of applying machine learning to Internet activity. It'll focus on the process that Sift Science uses to develop features for its realtime fraud detection service, covering some of the specific evaluation and modeling problems that are unique to this kind of data.