Brian Stucky
Allegiance Advisory Group - Managing Director of Business Decision Management

Picture
A recognized thought leader in the area of business rules, Brian brings well over two decades of experience designing and implementing business rule and process management systems for both commercial and Federal clients.  

He has implemented and managed business rule development efforts in a variety of financial services domains including the secondary mortgage market, credit card marketing and processing, mutual fund portfolio analysis, and insurance underwriting and risk management.
 
At Freddie Mac, Brian served as the Enterprise Rule Steward where he set the business and technology strategy for business rule development across the corporation.  These efforts  resulted in Freddie Mac winning a 2005 ADT Magazine Innovator Award in the category of Component-Based Development (”Freddie Mac redesigns its processes to satisfy new customer needs”) and being named a finalist for a 2005 Mortgage Technology Magazine “10X” Award.  

Brian works closely with a number of business rule vendors and
speaks internationally at conferences and professional events.  He has given presentations at the Business Rules Forum, European Business Rules Conference, Mortgage Bankers Association Technology & Annual Conference, the Brainstorm Business Process Management Conference Series, and was an invited panelist at a Gartner Group Financial Services Summit.  He was also a contributing author to “The Business Rules Revolution” and to “The Decision Model”.
The Financial Services industry was one of the earliest adopters
of Business Rule and Process approaches across a variety of applications.  Process-centric enterprises where business rules were prevalent found these techniques to be a perfect fit for their day-to-day operations. As the platforms enabling rule and process solutions evolved, the Financial Services industry went through dramatic changes culminating in the crisis of 2008. Now Decision Management – both as a methodology and a technology – has been viewed as both a culprit and a necessity moving forward in a new era of financial regulation and scrutiny. The presentation will discuss the current state of Decision Management and its role in the new world of Financial Services.